
WinCraft is honored to be a licensee of some prestigious licenses, including Notre Dame since 1988. Recently the management team visited with the University for a Line Review with the Licensing Department. Easily, Notre Dame fits in the mold of New York Yankees, Dallas Cowboys or Green Bay Packers for tradition. At the same time, we found that representing WinCraft’s heritage of U.S. made quality products at a fair price, and our core value that “Our people make the Difference” fit the mold of what Notre Dame was looking for in a licensee.
While the campus was steeped in tradition, its bookstore was rich with merchandise. The depth of the product lines from Hats, T-shirts, and souvenirs allowed the store to generate over millions of dollars in revenues for a game weekend. We learned much about the significance of multiple designs, holding to heritage, and yet moving with trends. Our contacts also explained new available graphics, programs that could be made with famous alumni, China policies, promotional opportunities, and heritage marks that could have appeal to any fan.

After this great meeting, we put some significantly new items for us into the line. Products that included items related to
The Four Horsemen , Notre Dame Football tradition, and to the exclusive released X-Line Leprechaun. Go Irish! Go college tradition of College football, we love it!